Agile CRM – Branching Out Europe Lead Generation App of The Month
Marketing to your prospects and customers in a way that automatically segments and targets, based on how they interact with your brand, is the dream for many marketing departments. For years this capability has been something that could only be achieved with expensive ‘enterprise’ style platforms that have been built…
Zapier – Branching Out Europe Lead Generation App of the Month
The Branching Out Europe app of the month for April 2015 is the application integration software Zapier. More and more marketing and sales professionals are using various low-cost, cloud-based applications to help implement sophisticated lead generation processes. These apps can help automate marketing, nurture leads and provide better customer service. Although using…
Followerwonk – Branching Out Europe Lead Generation App of the Month
The Branching Out Europe app of the month for March 2015 is the Twitter search tool Followerwonk. There have been many articles written on how to use Twitter for business, but the reality is that a large majority of B2B organisations struggle to gain real commercial value from the social…
Top 5 Post-Event Tips For Generating Leads
When you return to your office after your next exhibition or conference, you will have hopefully made valuable contacts and engaged with your targeted prospects. However, it will be crucial to maintain any momentum by following up with continued engagement, to hopefully successfully manage them through your sales funnel.
Active Campaign – Branching Out Europe App of the Month
Our February 2015 app of the month is the marketing automation software Active Campaign. There are several very good marketing automation tools available online, which allow you to set predetermined actions based on how prospects and customers engage with your marketing. However, with a feature list that is longer than any…
Top 5 Pre-Event Tips For Generating Leads
Conferences and events can provide a fantastic opportunity to generate new leads for your business. However, simply relying on footfall and chance meetings alone is not the most effective way to start the conversations that are needed to drive this new business. With some careful pre-event planning, you can make…
Unbounce – Branching Out Europe Lead Generation App of the Month
Our January 2015 app of the month is the landing page creator Unbounce. There are various landing page software providers available online, all of which will allow you to create responsive and dedicated landing pages. However, with a market leading user interface and support, Unbounce in our experience is the…
