Zapier – Branching Out Europe Lead Generation App of the Month
The Branching Out Europe app of the month for April 2015 is the application integration software Zapier. More and more marketing and sales professionals are using various low-cost, cloud-based applications to help implement sophisticated lead generation processes. These apps can help automate marketing, nurture leads and provide better customer service. Although using…
Followerwonk – Branching Out Europe Lead Generation App of the Month
The Branching Out Europe app of the month for March 2015 is the Twitter search tool Followerwonk. There have been many articles written on how to use Twitter for business, but the reality is that a large majority of B2B organisations struggle to gain real commercial value from the social…
Lead Generation – Thinking Outside The Email Box
Email marketing has long been seen as the primary outreach for all businesses. After all it offers a low cost, broad-reach platform to message out to your prospects and customers. However, with over 100 billion emails sent every day, it’s becoming harder to be noticed. We understand and agree that many…
Top 5 Post-Event Tips For Generating Leads
When you return to your office after your next exhibition or conference, you will have hopefully made valuable contacts and engaged with your targeted prospects. However, it will be crucial to maintain any momentum by following up with continued engagement, to hopefully successfully manage them through your sales funnel.
Active Campaign – Branching Out Europe App of the Month
Our February 2015 app of the month is the marketing automation software Active Campaign. There are several very good marketing automation tools available online, which allow you to set predetermined actions based on how prospects and customers engage with your marketing. However, with a feature list that is longer than any…
Would you travel to a meeting without knowing who you were going to meet?
When qualifying a new business prospect, I’m sure you would never travel to that all important first meeting without at least an outline agenda for discussions and, most importantly, knowing who it is that you’re going to meet. Yet how many companies make a significant business investment to exhibit or…
Top 5 Pre-Event Tips For Generating Leads
Conferences and events can provide a fantastic opportunity to generate new leads for your business. However, simply relying on footfall and chance meetings alone is not the most effective way to start the conversations that are needed to drive this new business. With some careful pre-event planning, you can make…
Unbounce – Branching Out Europe Lead Generation App of the Month
Our January 2015 app of the month is the landing page creator Unbounce. There are various landing page software providers available online, all of which will allow you to create responsive and dedicated landing pages. However, with a market leading user interface and support, Unbounce in our experience is the…
How LinkedIn InMail Changes Will Affect You
LinkedIn have recently announced that the way in which InMails are used will change from 1st January 2015. A detailed breakdown of all the changes can be found at the end of this post, but for now we’ve tried to summarise the important changes below: Starting in January 2015, any…
