Conferences and events can provide a fantastic opportunity to generate new leads for your business. However, simply relying on footfall and chance meetings alone is not the most effective way to start the conversations that are needed to drive this new business.
With some careful pre-event planning, you can make your next event a lead generation success. To help, the team at Branching Out Europe have put together our top five pre-event tips, in this handy infographic, to make sure you make the most of a great business opportunity.