Exhibitions, conferences and events can provide a fantastic opportunity to generate new leads for your business. However, simply relying on footfall and chance meetings alone is not the most effective way to start the conversations to build your sales pipeline.
With some careful pre-event planning, you can make your next exhibition a lead generation success. To help, we’ve put together our top five pre-exhibition tips in this handy infographic, to ensure you make the most of a great business opportunity. See it below: